The site

The purpose of the Walking For Rochester website is to increase awareness of this 501(c)(3) non-profit in the Rochester, NY community and to communicate the ways community members can volunteer.

Methods of Evaluation

The methods used to evaluate the website are as follows: competitive analysis, interviews, surveys, card sorting, and Heuristic evaluation.

The problem

The site currently has cosmetic issues and usability malfunctions that make task completion difficult for the audience of the site. To name just a few of the issues, the navigation bar is transparent on the site, especially over white backgrounds; buttons appear transparent until the hover function is activated; content in universal footer is cut off due to spacing or photos depending on the page layout; the site design is distracting and overwhelming; and the site needs a new navigation bar and landing page organization so it flows fluently for users.

Results of analysis

The various analyses of the site resulted in one common theme: the organization of the website need improvement and the cosmetic changes need to be addressed quickly because it’s preventing users from finding information.

Solutions

Many of the cosmetic changes are relatively simple to ammend, but may take some time due to testing the site afterward. The organization of the landing pages, and thus the navigation bar, will take longer to ammend, but the benefits will severely outweigh the time taken to make these changes.